“Why are their bodies so round? That’s not very realistic.” “Their heads are much bigger than their bodies. Please make them look more realistic.” “Why is this taking place in the jungle? Animals can’t be doctors for other animals. People are going to think our medical group is a vet. Please make all characters human.” “We choose Option 2, but…

Everywhere you looked this past year brands were talking about making the pivot to video, but just because a company makes a marketing video, doesn’t mean people will actually watch it.   As many as 90% of people skip pre-roll video ads, so how do make sure yours gets seen?   As more consumers reject ads, native branded content is…

Pepsi, Starbucks and McDonalds are brands, right? Yup.   But so is your company! No matter how big or small your company might be, start to think like the giants. This roadblock to marketing might keep you from catapulting into the next level. As a brand instead of a start-up or small business, you will free yourself to start thinking…

A common request we get a lot here at Fire Starter Studios is “can you create an animated “viral video” for me.” While we certainly understand the desire behind this request, this is akin to saying, “I also want you to make me irresistibly attractive to the world!” Don’t we wish we could! But like waving a magic wand to…