Donnelle Fuller

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29 Oct: 3 Benefits of Animated Commercials

3 Benefits of Animated Commercials What’s super cool about audiences today is that they are open to a wide variety of commercial formats and businesses can benefit from the use of animated commercials. However, many business owners wonder which is the right way to go. The answer really depends on their brand and their marketing strategy. Once that is on…

Organized Mind

25 Jan: 5 Tips and Tricks of an Organized Project Manager

As a project manager, there are so many moving parts of every video’s production to keep track of. For any given video, I’m the centralized point person for our clients, sales team, scriptwriters, voiceover artists, storyboard artists, and animators. Now add on top of that 20 other videos in production under my direction at the same time, all at different…

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08 Dec: Want Your Video to Be Memorable? Use Non-Realistic Characters.

“Why are their bodies so round? That’s not very realistic.” “Their heads are much bigger than their bodies. Please make them look more realistic.” “Why is this taking place in the jungle? Animals can’t be doctors for other animals. People are going to think our medical group is a vet. Please make all characters human.” “We choose Option 2, but…

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01 Dec: So You Want to Make a Viral Video

A common request we get a lot here at Fire Starter Studios is “can you create an animated “viral video” for me.” While we certainly understand the desire behind this request, this is akin to saying, “I also want you to make me irresistibly attractive to the world!” Don’t we wish we could! But like waving a magic wand to…