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2 time Primetime Emmy® Nominated content creator alongside networks like ABC, FX, NBC, the History Channel, and ESPN
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08 Jan: 10 TIPS TO CREATING A MAGICAL EXPLAINER VIDEO

BE GENUINE TO YOUR BRAND! – Just because the latest and greatest video you’ve seen was a guy making fun of everything, doesn’t mean this will work for your company or product’s. Take time to REALLY understand who your customer base is. What tone will tell your message the best? Don’t second-guess your brand. PAIN POINTS – What is the…

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08 Dec: Want Your Video to Be Memorable? Use Non-Realistic Characters.

“Why are their bodies so round? That’s not very realistic.” “Their heads are much bigger than their bodies. Please make them look more realistic.” “Why is this taking place in the jungle? Animals can’t be doctors for other animals. People are going to think our medical group is a vet. Please make all characters human.” “We choose Option 2, but…

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06 Dec: Branded Content KO’s Pre-Roll Ads

Everywhere you looked this past year brands were talking about making the pivot to video, but just because a company makes a marketing video, doesn’t mean people will actually watch it.   As many as 90% of people skip pre-roll video ads, so how do make sure yours gets seen?   As more consumers reject ads, native branded content is…

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04 Dec: YOUR COMPANY IS A BRAND – START THINKING LIKE ONE!!

Pepsi, Starbucks and McDonalds are brands, right? Yup.   But so is your company! No matter how big or small your company might be, start to think like the giants. This roadblock to marketing might keep you from catapulting into the next level. As a brand instead of a start-up or small business, you will free yourself to start thinking…

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01 Dec: So You Want to Make a Viral Video

A common request we get a lot here at Fire Starter Studios is “can you create an animated “viral video” for me.” While we certainly understand the desire behind this request, this is akin to saying, “I also want you to make me irresistibly attractive to the world!” Don’t we wish we could! But like waving a magic wand to…

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29 Nov: What Is Creative Storytelling? Why You Should Care

First of all, the reason you should care… Creative storytelling engages the viewer with your content. It brings them into your world, and creates empathy and connection to your brand or product. Viewers that identify with your product on an emotional level are much more likely to turn into loyal customers. With creative storytelling the content creator works with you…

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27 Nov: NOT YOUR MOMMA’S EXPLAINER VIDEOS – BRANDED CONTENT

These days, the words explainer video can leave a negative taste in your mouth.   Why? Because if you hear another video that starts “So, you’re…” YOU’RE GONNA SCREAM! These videos are also known to be formulaic and familiar. Why not create a completely different visual and memorable path? There is usually only one time to get in front of…

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